In March 2015, Facebook bought and shut down TheFind, a shopping search engine to enhance Facebook's advertising platform by including TheFind's technology, improving ad targeting and personalized shopping experiences for users on the social media platform.

In March 2014, Facebook acquired Oculus VR for $2 billion. This acquisition aimed to pioneer virtual reality technology, integrating Oculus's innovative VR platform to enhance immersive experiences and expand Facebook's presence in the emerging VR market.

In February 2014, Facebook acquired WhatsApp for $19 billion. This helped to expand Facebook's reach in mobile messaging, integrating WhatsApp's extensive global user base and secure messaging platform to enhance communication services and connectivity for users worldwide.

In June 2012, Facebook acquired Face.com for $55-60 million. Face.com specializes in facial recognition technology, which Facebook aimed to integrate to enhance photo tagging features, improve user experience, and improve its technological capabilities in image recognition and analysis.

In May 2012, Facebook acquired Lightbox, a mobile photo-sharing startup. This acquisition was aimed at adding Lightbox's technology and talent to enhance Facebook's photo-sharing capabilities on mobile devices, improving user experience and engagement with visual content.

In April 2012, Facebook acquired Tagtile, a mobile loyalty startup. This step aimed to boost Facebook's mobile engagement strategy by integrating Tagtile's loyalty program technology, enhancing user interaction and preservation through personalized marketing and rewards.

In April 2012, Facebook acquired Instagram, a popular app, for approximately $1 billion. This strategic move aimed to enhance Facebook's social media dominance by integrating Instagram's visual content-sharing capabilities and expanding its user base and features.