Timeline Scrolling Navigation
In April 2012, Facebook acquired Tagtile, a mobile loyalty startup. This step aimed to boost Facebook’s mobile engagement strategy by integrating Tagtile’s loyalty program technology, enhancing user interaction and preservation through personalized marketing and rewards.
In May 2012, Facebook acquired Lightbox, a mobile photo-sharing startup. This acquisition was aimed at adding Lightbox’s technology and talent to enhance Facebook’s photo-sharing capabilities on mobile devices, improving user experience and engagement with visual content.
In June 2012, Facebook acquired Face.com for $55-60 million. Face.com specializes in facial recognition technology, which Facebook aimed to integrate to enhance photo tagging features, improve user experience, and improve its technological capabilities in image recognition and analysis.
In February 2014, Facebook acquired WhatsApp for $19 billion. This helped to expand Facebook’s reach in mobile messaging, integrating WhatsApp’s extensive global user base and secure messaging platform to enhance communication services and connectivity for users worldwide.
[cool-timeline layout="default" designs="design-1" skin="default" category="facebook-history" show-posts="5" order="ASC" icons="dot" animations="slide-up" date-format="F d " story-content="full" based="default" compact-ele-pos="main-date" pagination="default" filters="no" year-label="show" year-navigation="show" navigation-position="right" timeline-title=" COMPANY HISTORY"]
