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In March 2014, Facebook acquired Oculus VR for $2 billion. This acquisition aimed to pioneer virtual reality technology, integrating Oculus’s innovative VR platform to enhance immersive experiences and expand Facebook’s presence in the emerging VR market.
In February 2014, Facebook acquired WhatsApp for $19 billion. This helped to expand Facebook’s reach in mobile messaging, integrating WhatsApp’s extensive global user base and secure messaging platform to enhance communication services and connectivity for users worldwide.
In June 2012, Facebook acquired Face.com for $55-60 million. Face.com specializes in facial recognition technology, which Facebook aimed to integrate to enhance photo tagging features, improve user experience, and improve its technological capabilities in image recognition and analysis.
In May 2012, Facebook acquired Lightbox, a mobile photo-sharing startup. This acquisition was aimed at adding Lightbox’s technology and talent to enhance Facebook’s photo-sharing capabilities on mobile devices, improving user experience and engagement with visual content.
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In 1998, Amazon acquired IMDb, the Internet Movie Database, enhancing its media resources. IMDb provides a wide range of information on movies, TV shows, and celebrities, becoming a crucial component of Amazon’s digital offerings, supporting its goal to enrich entertainment content and customer engagement.
Amazon acquired the smart assistant Alexa, integrating advanced voice recognition technology into its network. Alexa powers devices like the Echo, enabling users to control smart home gadgets, play music, and get information through voice commands, revolutionizing home automation and convenience.
Amazon Prime offers members benefits like two-day free shipping, access to streaming services (Prime Video and Music), exclusive deals, and more. Launched in 2007, it enhances shopping and entertainment experiences with fast delivery, a vast content library, and additional perks.
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