In August 2005, Facebook bought the domain name Facebook.com, making it easier for people to find and use the website. This helped Facebook become more well-known and easier to use as it became a popular social networking site worldwide.

In August 2009, Facebook acquired FriendFeed, a real-time feed complier and social media platform. This purchase aimed to enhance Facebook’s news feed and real-time updating capabilities, integrating FriendFeed’s technology and talent to improve user experience and engagement.

In November 2010, Facebook purchased the domain FB.com for $8.5 million. This acquisition streamlined access to its platform, simplifying user interaction and strengthening its brand identity with a shorter, more memorable domain name.